About XS



In 2001, XS was born in Laguna Beach, California to deliver positive energy via great-tasting, sugar-free drinks that are loaded with B-vitamins. In 2003, Amway became the exclusive distributor of the energy drink brand.

For Amway Business Owners who were channeling the entrepreneurial and adventurous spirit of Rich DeVos and Jay Van Andel, XS is the brand for engaging the next generation of the Amway business. In 2015, Amway acquired the XS Energy brand with the intention to spread the brand’s passion and enthusiasm.

The XSperience Of A Lifetime


Think energy, think XS® Energy Drinks. The XS brand is all about empowering you to feel energised, adventurous and free – always. Representing positive energy and encouraging you to live life to the fullest, XS brings you great-tasting and sugar-free energy drinks infused with B vitamins and many other fantastic ingredients to deliver the energy support you require to get the most out of your day.

Whether you are on the run, on the road, at home or at the gym, XS is just what you need to keep you going throughout the day. Make XS Energy Drinks your go-to beverage to ensure you stay on top of things.

So, what are you waiting for? Grab a can of XS, open it and XSperience more!

XS Fun Facts

•  Born in Laguna Beach, California, and brewed around the world.
•  Available exclusively through Amway Business Owners (ABOs).
• There is an opportunity in every can of XS Energy Drink.

XS Energy; the first exclusively sugar-free energy drink brand sold globally.*

*Source: Euromonitor International Ltd